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Celebrity Apprentice Recap: Episode 3

Written by Ian Thomas Malone, Posted in Celebrity Apprentice, Pop Culture

Before we tackle part one of this episode, which once again featured two tasks, I thought I would clarify that Trump was wrong in saying that allowing the Project Managers to keep their own money had “never been done before.” This was also done in the fifth task of season 3, which featured John Rich against Marlee Matlin, arguably the two most impressive fundraisers in the show’s history. More on that later.

I tweeted last night that Jamie Anderson might be the worst player in Celebrity Apprentice history and having slept on that, I still find that to be the case. Comic relief contestants like Gary Busey, Rod Blagojevich, and Dennis Rodman all drew the ire of their teams time and time again, but that was the singular least impressive Boardroom showing in Celeb Apprentice history, potentially of all time. You’d have to go back all the way to season one, where Omarosa knocked off a few of the women to find comparable instances.

Jamie made three horrendous mistakes. She admitted early on that she was bullied into the concept that she didn’t quite believe in. More importantly, she didn’t set anyone up to take the fall. This was problem one.

Problem two was that she was completely indecisive in the boardroom. Her team was chaotic in deciding who to set up for the fall. Kate, Brandi, and Kenya were all targets. Jamie could have made a case to plea for any of their firings and probably could have knocked off Kate or Brandi. Kenya would have been tough considering she’s the only competent player of these four.

Had Jamie picked a target, maybe she could have survived. She could have even defended bringing Kate and Kenya back as Kenya was responsible for the loss and Kate is disliked. But then she admitted she made a mistake. Then she tried to see if Trump would bring Brandi back. It was over for her before that, but this was just embarrassing. LaToya Jackson made a similar mistake during All-Stars in not bringing back Omarosa, but at least she put up a fight.

Jamie? No, there was no fight here. After years of this show, it’s clear that certain contestants come into the game knowing how it’s played. Jamie wasn’t one of them. She made nearly every basic mistake in the book and this was no surprise.

Let’s go back to the money predicament. Geraldo and Ian collectively raised close to $600,000, a figure that Trump later raised to that exact sum. Jon Rich and Marlee Matlin back in Celeb Apprentice 3 raised over $1,600,000. Big difference, right?

It can be easy to forget that the whole “winning team gets all the money” is highly problematic when you’re hitting your big donors up. Especially when you’re a D list celebrity like Ian Ziering, who probably doesn’t have many rich friends. His charity, The EB Medical Research Foundation, needs that money. The person who gave the $165,000 check probably had ties to that cause. It would have been pretty awkward had the money gone to Geraldo.

We saw this in Celeb Apprentice 5, where Patricia Velasquez lost her $126,962 to Paul Teutul Sr. In that season’s finale, she tried to explain to Trump that a school couldn’t be built because her donors spent their money only to see it go to a different charity. That was awkward for many reasons and the truth of the matter is, these are the rules.

But the way they framed the narrative with Ian’s emotional plea would’ve made it difficult to see his money go to Geraldo. While Trump (as usual) exaggerated the significance of his decision to allow them to keep their money, it was the right call. This show is mostly about entertainment, but it’s nice to see them act like human beings every once in awhile.

Fundraising tasks aren’t very interesting. It’s fun to watch the people who barely raise any money look awkward, unless it’s Ian trying to get Terrell Owens to do something. Despite making close to $70 million in the NFL not counting endorsements, Owens is broke. It’s no surprise he has no rich friends.

The show usually adds some sort of contest element to the task to get the participants to actually care about their product to raise some extra cash. That’s rarely a difference maker. Ironically, it would have been the case here. I’m not really sure if there was a single element to this task besides selling, which is unusual.

It’s rare that the two weakest players in the game get fired consecutively. Trump made the right calls. Athletes have rarely made for interesting contestants on this show. Damon is just as boring, though not entirely incompetent. He made for a decent PM, albeit one steamrolled by Geraldo.

If I had to pick the final four now, I’d go with Geraldo, Ian, Kenya, and Leeza, though I fully expect at least two of them to screw things up for themselves. Leeza is a dark horse, but one that Trump likes. Sig Hansen looks to have most of Paul Teutul’s negative traits in that he’s quiet and awkward, but also doesn’t have the large Rolodex. He could be a dark horse, Jesse James type sleeper candidate, but that’s also because there are far worse contestants still on the show.

Brandi’s meltdowns resemble NeNe Leakes’ too much for me to care. Leakes quit. I imagine Brandi might as well. This is a weird season without any overly dominant players aside from Geraldo, who’s too bold for his own good. But we get to see Joan Rivers next week! I miss her.

Celebrity Apprentice Recap: Episode One

It’s hard to believe it’s been two years since Celebrity Apprentice All-Star. Which means it’s been three years since we were introduced to an entirely new cast of D list “celebrities” to participate in Donald Trump’s faux reality competition. With stars like Kevin Jonas, Gilbert Gottfried, Shawn Johnson, and Terrell Owens on board, this season looks to be a strong one for the venerable rigged contest.

First episodes are always more about the contestants than the task itself, which makes fundraising challenges the perfect type to start with. It’s important to note that at no point was pie making a central focus of the task. The money is the only thing that matters.

Over the years, we’ve seen Trump and the show itself try to circumvent the fact that the battle of the rolodex doesn’t exactly make for suspenseful television. The past two seasons have featured project managers Paul Teutul Sr. and Trace Adkins bring in such large donations that they barely cared about the task itself at all.

This is where naivety can really come to bite you in the ass. It was pretty clear about thirty-five minutes into the two hour show that not only would the women lose, but that Keisha Knight Pulliam would be the one to go. What was unusual was how blatant Piers Morgan was in essentially telling her that social media didn’t matter at all. Not very Celebrity Apprentice-like to be upfront about it being all about the big money.

Starting off with a money challenge also shows the audience who the real players are right off the bat. It’s an unwritten rule that the PM has to pull most of the weight in a money challenge since his/her team is the only beneficiary of the money that people are presumably saving for themselves. Lorenzo Lamas isn’t going to hit his mother up for two hundred dollars if it’s going to Geraldo Rivera. Surviving a task like this is all about bringing in enough to not draw attention without wasting any of your own high rollers.

The task was pretty straight forward. No one expected Pulliam to beat Rivera. The boardroom was a little more interesting than expected. The Rivera/Jonas dynamic is one to watch out for, especially when Rivera is no longer PM next week. But there was a ton of potential for a Pulliam battle with Kate Gosselin, who had the weirdest boardroom rants since Lou Ferrigno and his 110%.

Raising chump change on a money task when you’re the project manager gets you fired plain and simple. But Gosselin could have been taken down by a savvy player like Omarosa. Problem was that Pulliam was boring. Gosselin had a chance to sink her own ship, but she’s entertaining and that’s what matters. There’s a reason why the show keeps people like Gary Busey, Dennis Rodman, and Rod Blagojevich around as long as humanly possible. They make for good TV.

It’s hard to see who the real frontrunners will be moving forward. Rivera’s attitude doesn’t seem like it will help him in the long haul. He looks destined for more of a Gene Simmons type tenure. Jonas is the most complete package of any of the contestants. He’s outspoken and has a lot of money. Johnny Damon could be a darkhorse, but the men don’t appear to have a ton of juggernauts on their team. It remains to be seen whether Sig Hansen will resemble Paul Teutul or Jesse James in terms of usefulness.

The women’s team is complicated. With two Real Housewives, two Olympic Gold Medalists, and two has-been TV personalities weighing down the team with contestants who have neither star power nor rich backers, Team Infinity doesn’t look very strong.

I don’t think the money will flow quite like it has without a deep roster of money laden celebrities. But the personalities are certainly there. Gottfried delivered right off the bat, looking like savvier Adam Carolla. Snowboarder Jamie Anderson showed charisma and personality. Even Gosselin was surprisingly likable until she started rambling in the boardroom. It should be a very exciting year for The Celebrity Apprentice.

Recaps will continue every Monday throughout the season. The best way to insure you never miss a post is to subscribe to ianthomasmalone.com or to like my Facebook page. Thanks for reading!