Kanye West apologized to Beck on Twitter last night. Why? Most likely because the story was dying. Maybe he was sincere. I doubt it, but that’s hardly the point.
The point is, he shouldn’t be blamed. Yes, you’re reading that right.
He shouldn’t be blamed, not because he’s a sociopath or suffers from too extreme a case of crippling narcissism to tell right or wrong, but because he did what was expected of him by the National Academy of Recording Arts and Sciences. He wasn’t up for any awards since he didn’t have a new album out. He has a length track record of behaving poorly at awards shows.
So why was he there? More importantly, why was he in a position to steal the spotlight away from the most important award of the night? Shouldn’t he have been kept away to ensure the integrity of the night stayed intact?
He was there because no one cares about the Grammys. People do care about Kanye West. Insert him into the equation and then suddenly, people care about the Grammys. Simple, right?
Many people were horrified by his actions, as they were when he cut into Taylor Swift’s acceptance speech back in 2009 at the MTV Video Awards. He also did it back in 2006 at the MTV Europe Music Awards. He loves to behave poorly at these things and people love to watch it.
That’s why the blame shouldn’t fall on Kanye for this latest media circus. Blame the Grammys for orchestrating this publicity stunt. They took no measures to prevent the inevitable.
Fool me once, shame on you. Fool me twice, shame on me. Fool me a hundred more time, who’s really to blame?
Not Kanye West.
The man is doing his job. He generates buzz. His wife is better at that than most people who have ever walked this earth. Good for them.
If you’re truly angry by this, I suggest a new course of action. Stop caring. The Grammys are stupid. They represent a fraction of the recording industry, a point accurately reflected in the award show’s dismal ratings. If people cared, they wouldn’t need Kanye.
The Grammys got free buzz weeks after the show all whilst allowing Kanye to take the fall. This isn’t right. They let him prance on stage to do his bit knowing exactly what would happen and they’re the ones who should be blamed. Kanye West is a brilliant marketer whose actions demonstrated his complete dominance over mainstream media. Beck was the unfortunate casualty, but I doubt his fans really care. I know I don’t.